Don’t We All See The World Through Colored Filters?

Are you seeing the world through rose colored glasses?

This phrase has often been on my mind recently as we’re mired in divisive political discussions and this last week in the Komen/Planned Parenthood debacle. It has caused me to wonder if we can ever be unbiased, or ever read straight news stories. I realized we all have filters but they are often in our subconscious. It’s amazing we can hear the same words and listen to the same news story and come away with different interpretations.

When we read the paper, a magazine article, watch TV news or even (my favorites) Jon Stewart or Stephen Colbert, it is the reporter/anchor’s interpretation of a story; their version of an event. But what we actually hear is yet another version that’s colored by our own beliefs and background. It’s really not something we can control.

As concerned citizens and especially as public relations and communications professionals, we need to make sure we’re doing our best to remove those filters before advising clients or making decisions. I find one of the easiest ways to remove the filters is to gather information from many sources.

  • Watch TV news on MSNCB and Fox.

  • Read the local underground paper as well as the traditional daily.

  • Listen to NPR and talk radio.

  • Read a blog you like and then one that’s cited by that person as completely biased and wrong.

  • Talk with – and listen to — people you know are on both sides of the issue.

One of the things I like about social media sites like Facebook is when people are excited about a subject, there are lots of posts/messages where I can learn. I suggest you read them critically. It may seem there are many different filters on a subject, but studies show we gravitate to people who are similar to us. It’s only natural.

So, while social media provides new sources, they might not present an opposing view. It’s easy to gain a false sense of security around an issue.

When next you are faced with learning about a subject, check your sources and add a few you might not normally review. Look beyond the normal websites and blogs to those sites, people and blogs you know will offer an opposing view. 

And for heaven’s sake, listen to what’s provided on all the sites, and from friends. If you read but don’t listen or learn, you’re just wasting your time. As a communications professional that’s a very dangerous road. You need to understand both sides if you’re going to offer advice.

If we’re going to make this world a better place we can only do this if we look at issues and situations through multiple filters. We will only be able to collaborate on an issue once we realize and accept the many different filters through which others see the same world.

How do you make sure you’re listening to multiple sides of each story?

The Barber Group

Gig Harbor, Washington


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