One thing is certain about Halloween -- we all love the candy we love and truly despise the ones we don’t. When we started our Halloween Candy survey we thought we’d get some feedback but had quite a bit more than even we expected.
Overall #1: Reese’s Peanut Butter Cup
Among kids: Hershey’s Chocolate
Regional differences were interesting. The results below should play into what you buy for those little goblins in your neighborhoods.
You Care A Lot About This Topic.
The individual comments we received were most interesting and got to the depth of passion around this topic. There were comments about what was missing and included. Obviously, the list of candies is long so we had shorten it and did so based on reports of overall candy sales. (We also included a few personal favorites.) Some of our favorite comments:
“I took it and one of my kids did too. She was wondering where her favorites were (she and her friends love the chewy sour stuff like Sour Patch Kids, Gummy Worms, Starburst, Swedish Fish, etc.) That stuff sells like hotcakes here -- and the dentists are happy at least ;)”
“Gotta have Smarties in there.”
“My hypothesis is the over-40 crowd leans toward chocolate and the under 10 crowd toward gummies and non-chocolate candy.”
“Mine is candy corn and it's not on the survey!
The Least Favored
Then there was the discussion about the bottom of the pile. Necco Wafers seemed to generate the most discussion as the candy those in the Northeast are proud of, but still voted into the bottom five. It seems it’s the candy on the list most people love to talk about but likely not eat. The high-sugar, dry flavor, left some wondering what flavor each color represented. Wikipedia to the rescue: "Each roll of Necco Wafers contains eight flavors: lemon(yellow), lime (green), orange (orange), clove (purple), cinnamon (white), wintergreen (pink), licorice (black), and chocolate (brown). The ingredients in Necco Wafers are sugar, corn syrup, gelatin, gums, colorings, and flavorings."
Tootsie Rolls took the bottom spot with Whoppers, Necco Wafers, Smarties/Sweet Tarts and Nestle Crunch making up the bottom five, regardless of age group. (Personally, we’re crushed by a few of those.) Other social media reports of “bad” Halloween candy include candy corn, raisins, Good & Plenty, Circus Peanuts, taffy, Smarties and wax bottles.
Bon Appetit Magazine joined the holiday conversation with a daily feature last week where staff defended their Halloween favorites. The resulting articles are fun to read and include such staff favorites as Mellowcreme Pumpkins, Almond Joy, and nostalgic candy ordered online.
Whatever your favorite, we hope it’s a Halloween filled with the perfect kind of ghosts and goblins, candy and spooky treats imaginable.