As we all begin to wrap up the year, we thought it was a good time to look back, from our perspective, on the year that’s been. We first started sharing our thoughts with you the end of March. Since that time, a lot has happened, especially in the area of food scares and safety. Just this week there’s another recall on red lettuce tied to a specific farm in California.
We wrote about the problems we all were seeing in the news regarding the safety of our food several times. Our focus was on what food companies and marketers could do to educate customers and ensure patron safety. We believe the Centers for Disease Control are doing a good job keeping track of the safety of the food we eat. Improvements can always occur, and they are working hard to strengthen existing systems.
We enjoyed writing about food trends during the year; from how millennials are changing the way we all eat to what was happening in produce and favorite Halloween candies. One thing we learned, that we’ll talk about in more detail in a 2019 post, is that everything can be a trend these days. Someone just needs to call it one. Our favorite posts:
Allergies and Sensitivities
More and more people seem to have food sensitivities these days so we devoted several posts to addressing a few of the issues and breakthroughs. From dairy allergies to celiac disease and peanut allergies, we provided information so you know how to treat customers correctly.
In addition to being about public relations, we also understand the importance of promotion. So, we wrote several posts about how to promote your food company, restaurant or product during different times of the year. Our favorite was about the amazing community spirit that followed Alaska’s earthquake last month.
We’re communicators so regularly offer tips on how to maximize your programs. Hint: it starts with planning. In addition to writing about planning, we also talked about working with the media, taking good photos of your food, influencers and social media. A sampling:
There are many more articles on our blog about these and other topics. Please check it out and sign up for our newsletter so you make sure you don’t miss any.