Strategy

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“Strategy without process is little more than a wish list.”

Robert Filek

Effective communication programs begin with a strong foundation based on data, research and a commitment to achieving business goals. I can help you create the right strategy for your business by learning about your business and industry, and sharing my expertise in communication.

 

Over the past 40 years I have gained quite a bit of experience in understanding what drives customer purchases and how decisions are made. I also devote time to staying up on these processes and understanding today's communication techniques. Together with your depth of knowledge about your company and its goals, we can create a plan that will achieve your goals. 

Messaging

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“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

Maya Angelou

Once you have a strategy, the next step is how you tell your story so people will support you and your organization. It's more about how you make people feel about your product than about the data points and quantitative information that seem so tempting. An increasing number of consumers support organizations that sell products in which they believe so take time to make sure you have a compelling story that will help them decide to buy.

The Barber Group

Gig Harbor, Washington

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